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U.S.: Mushroom Council launches month-long campaign


[Release date]2019-08-30[source]FreshFruitPortal.com
[Core hints]The U.S. Mushroom Council is launching a month-long campaign in September aimed at boosting consumption.Each weekday in
The U.S. Mushroom Council is launching a month-long campaign in September aimed at boosting consumption.
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Each weekday in September will showcase ideas for incorporating mushrooms in meals. These include:?
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? “Meal Prep Mondays” kicks off each week with the culinary influencer debuting a new meal-prep recipe featuring mushrooms.
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? Tuesdays will feature foodie influencer Melissa d’Arabian of It’s Tuesday Night Somewhere hosting Facebook Lives spotlighting her favorite mushroom dishes.
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? Wednesday becomes “Blendsday” when the Mushroom Council showcases mushroom blend content from Bon Appétit, including recipe videos and tips.
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? Thursdays will feature influential dietitians sharing their favorite mushroom recipes and tips - from blended family favorites to various ways to enjoy mushrooms throughout the day.
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? Foodie Friday finds Mushroom Council partnering with fellow food associations – American Egg Board, USA Pulses, Idaho Potato Commission and National Pork Board – spotlighting delicious ways mushrooms pair with other favorite foods.
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“Mushrooms should be a fixture on your grocery list, and we’ve set out to prove it during Mushroom Month,” said Bart Minor, president and CEO of the Mushroom Council.
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“We are grateful for the many influencers and organizations that are partnering with us to help reveal how mushrooms are part of the answer for any meal.”
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